Our experiment with themedia on Kosovo's secession

February 20, 2008

Jan Oberg

Do you believe that freedom of opinion, diversity, fairness, impartiality, basic knowledge, and research should be defining principles behind the news YOU get?

Then read the press release from TFF below which contains a fairly unique background story. It was mailed to about 400 journalists and editorial offices in Scandinavia and over 1000 worldwide, specialised in international affairs.

We got about the response we expected: 3 – CNN International, Radio Netherlands and Voima in Finland.

1397 chose to cut and paste telegrams from exclusively Western bureaus or write without relying on external expertise or research. So, routine-routine and politically correct – they repeat what for instance George W. Bush, Javier Solana, Nikolas Sarkozy and other Western leaders say interspersed with “angry” Serbs torching a border station on the Kosovo-Serbia border and “defiant” Belgrade – allied with the Russians so we know what to think about them – may say about the illegality of this recognition of secession.

Almost 20 years after the dissolution of Yugoslavia began, one must wonder how much genuine understanding people around the world have received from their dailies, radio and television?

With a few exceptions, knowledge is systematically substituted with statements, complex reality with appearances and make-believe. With an increasingly homogenized media coverage of world events, there is tremendous repetition – our media tend to imitate the selection and copy the angles of  “leading” media whatever that means.

Conclusion 1: Most organisations dare not point out this sort of thing because they want media attention themselves. Of course, TFF appreciates media attention too and recognition of what we do – but we don’t grovel for it. Media has tremendous power, and power should be criticized and confronted when important principles and human suffering is at stake.

Conclusion 2: Consider reducing the time you spend with dailies, radio and television and find the larger truths on the Internet. It may take some time, yes, but you will be so much better informed.

PRESS RELEASE

February 18, 2008
Lund, Sweden

Kosovo secession – Speak with TFF’s uniquely experienced experts
********************************************************************************

TFF’s Associates have worked in and with Kosovo since 1991; it has resulted in hundreds of articles, reports and books.

Little known publicly, the foundation was very instrumental in developing the original model for independence, serving as goodwill advisers to the Kosovo-Albanian leader at the time, Dr. Ibrahim Rugova who advocated pragmatic nonviolence. TFF’s first report (1992) was “Preventing War in Kosovo”.

The model independent state we developed – and the suggested path to it – was completely different from the unilateral secession declared on February 17, 2008.

A few years later the foundation published an international treaty text with arguments. It was based on this co-operation with the highest Albanian leadership in Kosovo and, impartially, consultations with three successive governments in Belgrade, including the then foreign minister and, in 2005, president Milosevic. It suggested a UN-mediated, three-year negotiation process.

TFF has never taken a stand for or against independence. We do conflict-mitigation which means that our associates and experts have only facilitated peaceful exchanges of views and a process through which the parties would have been able to find their own sustainable solution – which is a basic criteria of all decent, professional conflict management.

“Would have been able to” – that is, if Western forces had not clandestinely helped extremist Albanians develop the Kosovo-Albanian Liberation Army, KLA/UCK from 1993 onwards which undermined Dr. Rugova’s position and thereby that of a peaceful, longterm solution.

Some of TFF’s analyses appear, to some at least, as anti-independence. That is – due to the above fact – a misunderstanding. But there is independence and independence. There are negotiations and negotiations. And there is conflict management and mis-management.

This secession is called the only on possible for two reasons:

1) US and EU politicians involved in ex-Yugoslava lack basic skills in conflict-management and -resolution as well as creativity. Therefore, the result of their intervention will be the same as will a surgeon with no medical education operating on a patient.

2) Certain Western governments have to endorse independence because

a) if they don’t, NATO’s 1999 bombing will now be seen as a moral and political failure in addition to being a gross violation of human rights, international law and the UN;

b) they began with a wrongheaded, intellectually impossible black-and-white perception of the bad Serbs and the good everybody else – and can’t change that now;

c) Kosovo-Albanians have all rights to interpret Western policies as pro-independence, and their leaders were probably promised during the fake Rambouillet “negotiations” preceding NATO’s bombings that they would get an independent state if only they remained patient and accepted foreigners on their territory.

Are YOU interested in discussing these WIDER perspectives with TFF Associates – all of whom have between 10 and 40 years of personal experience with Yugoslavia?

Are YOU interested in the intellectual freedom underlying both a free press and free research?

Are YOU willing to do some search and re-search of a larger truth that is not black-and-white and which gives a fair hearing to all sides in this conflict, including the US, EU, Russia and others?

Do YOU want to interview or simply talk with these resource persons for your personal benefit?

Then contact
Jan Oberg, director of TFF
Head of TFF’s work in former Yugoslavia since 1991
E-mail – see above
Phone: +46 46 14 59 09
Skype: janoberg

– and I shall be pleased to connect you with the following TFF Associates who are area experts, conflict-resolution specialists, media connoiseurs, and more:

Radmila Nakarada, Belgrade
<nakara@EUnet.yu>

Biljana Vankovska, Skopje
<bvankovska@mt.net.mk>

Aleksandar Mitic, Brussels
<amitic5star@yahoo.com>

Johan Galtung, Spain/France/US
<galtung@transcend.org>or through
Dietrich Fischer
<102464.1110@compuserve.com>
or through me
<TFF@transnational.org>

Soren Sommelius, Sweden
<sosommelius@hd.se>

Vasiliki Neofotistos, US
<neofotis@buffalo.edu>

Richard Falk, US
<rfalk@Princeton.EDU>

Michel Chossudovsky
<chossudovsky@videotron.ca>

All materials about Yugoslavia and Kosovo here
http://www.transnational.org/Area_Index_Yugoslavia.htm
where you also find the links to the above-mentioned Associates’ CV

With reference to the importance of free media, we look forward to hearing from you,

Kind regards

Jan Oberg

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Jan Oberg, TFF director April 28, 2026 In this third TFF Peace Pulse, I make the important distinction between the violence and the conflict that violence is a symptom of. If you want peace, focus on the underlying conflict because that is the key to resolution, peacemaking, and a better future for the parties. The West is obsessed with violence, just look around you – and 90+ per cent of the public debate is about military issues and other violence – totally wasted for peace. These Peace Pulses will only be published here a few times. You will also not find them on YouTube and Vimeo because both platforms have blocked TFF and me; you know, peace is dangerous these days. Most TFF’s videos since 2007 are now on Rumble.
In contrast to most, we’ll bring alternatives, solutions, hope and strategies for a better future. Times are dangerous, yes, but that only intensifies the need for constructive thinking and action! Jan Oberg, TFF director April 13, 2026 The new TFF Peace Pulse uses video messages in a new way: Max 3-5-minute-long comments, ideas or perhaps mini-lectures, all about peace – positive peace. We launch them today on April 13, 2026 with a carefully crafted visual aesthetic fitting the content. We hope to publish them regularly from now on. We launch Peace Pulse (PP) – for a number of reasons. The world is in chaos, and there are countless reasons to feel concerned, frustrated, even angry. The atmosphere is saturated with doom and gloom, with negative energy and rear‑mirror thinking, while vision, imagination, alternatives, strategies and genuine future‑mindedness remain in short supply. And without them, we simply can’t save the world. Looking at problems from a hundred angles will...
PART II — Publishing Peace in a System That Prioritises Militarism Jan Oberg, TFF director April 10, 2026 How TFF Maintains a Daily Voice in a Digital World Built for Noise This article is part of the series “TFF at 40″ and it invites you to learn about Four Decades of Publishing Peace. It takes a look at how a small, people‑financed peace foundation has communicated across four generations of technology — from wax stencils and fax machines to mass email and Substack — and why TFF continues to publish every single day in a system that rewards noise, conflict, and militarism. ◆ What it means to publish peace every single day in a digital system built for 24/7 news and other noise, confrontation, and militarism. How TFF’s independence, continuity, and global readership defy algorithms, donor cycles, and Western media censorhip — and why the Majority World keeps listening. When the...

Recent Articles

Jan Oberg May 15, 2026 Go to this Fox News page and scroll the whole way down: President Donald Trump tells the world that his meeting with President Xi Jinping yielded a lot of very concrete political and economic results – of course, only where the Chinese side, according to him, agreed with him. He does not mention the Taiwan issue, but Secretary of State, Marco Rubio, says that it did not feature prominently in their talks and that the US policy on Taiwan has not changed. Then go to China Daily – or Global Times – and you will see that for the Chinese it is framework, principles, structure of cooperation etc. that matters – all embedded in the overall idea of “constructive bilateral relationship of strategic stability.” Nowhere is any concrete agreement or deal – all that Trump refers to – mentioned. At the general level, this gives you insights into the very different social...
Lena Petrova of “World Affairs In Context” with more than half a million subscribers on YouTube wanted to explore what a peace researcher like me has to say about, among other things, the First and the Second Cold War and why eethics has disappeared from politics. I am particularly happy about this conversation that also yielded an amazing number of very appreciative comments on YouTube. No doubt, people are longing for alternatives, including peace perspectives.
The MIMAC – Military-Industrial-Media-Academic Complex – drives the world’s rampant militarism and wars without end. Here is a short reflection of how it works against all interests of humanity. #5 deals with why there is no real enemy or threat images/analysis. It’s all ex-post constructions. And, btw, theTFF Peace Pulse is now on Rumble.

TFF on Substack

Discover more from TFF Transnational Foundation & Jan Oberg.

Most Popular

Jan Oberg May 15, 2026 Go to this Fox News page and scroll the whole way down: President Donald Trump tells the world that his meeting with President Xi Jinping yielded a lot of very concrete political and economic results – of course, only where the Chinese side, according to him, agreed with him. He does not mention the Taiwan issue, but Secretary of State, Marco Rubio, says that it did not feature prominently in their talks and that the US policy on Taiwan has not changed. Then go to China Daily – or Global Times – and you will see that for the Chinese it is framework, principles, structure of cooperation etc. that matters – all embedded in the overall idea of “constructive bilateral relationship of strategic stability.” Nowhere is any concrete agreement or deal – all that Trump refers to – mentioned. At the general level, this gives you insights into the very different social...
Lena Petrova of “World Affairs In Context” with more than half a million subscribers on YouTube wanted to explore what a peace researcher like me has to say about, among other things, the First and the Second Cold War and why eethics has disappeared from politics. I am particularly happy about this conversation that also yielded an amazing number of very appreciative comments on YouTube. No doubt, people are longing for alternatives, including peace perspectives.
The MIMAC – Military-Industrial-Media-Academic Complex – drives the world’s rampant militarism and wars without end. Here is a short reflection of how it works against all interests of humanity. #5 deals with why there is no real enemy or threat images/analysis. It’s all ex-post constructions. And, btw, theTFF Peace Pulse is now on Rumble.
Read More
Screenshot-2026-05-15-103534
Jan Oberg May 15, 2026 Go to this Fox News page and scroll the whole way down: President Donald Trump tells the world that his meeting with President Xi Jinping yielded a lot of very concrete political and economic results – of course, only where the Chinese side, according to him, agreed with him. He does not mention the Taiwan issue, but Secretary of State, Marco Rubio, says that it did not feature prominently in their talks and that the US policy on Taiwan has not changed. Then go to China Daily – or Global Times – and you will see that for the Chinese it is framework, principles, structure of cooperation etc. that matters – all embedded in the overall idea of “constructive bilateral relationship of strategic stability.” Nowhere is any concrete agreement or deal – all that Trump refers to – mentioned. At the general level, this gives you insights into the very different social...
Screenshot-2026-05-12-104023
Lena Petrova of “World Affairs In Context” with more than half a million subscribers on YouTube wanted to explore what a peace researcher like me has to say about, among other things, the First and the Second Cold War and why eethics has disappeared from politics. I am particularly happy about this conversation that also yielded an amazing number of very appreciative comments on YouTube. No doubt, people are longing for alternatives, including peace perspectives.
Screenshot-2026-04-13-154551 (2)
The MIMAC – Military-Industrial-Media-Academic Complex – drives the world’s rampant militarism and wars without end. Here is a short reflection of how it works against all interests of humanity. #5 deals with why there is no real enemy or threat images/analysis. It’s all ex-post constructions. And, btw, theTFF Peace Pulse is now on Rumble.
Screenshot-2026-04-13-154551 (1)
Jan Oberg, TFF director April 28, 2026 In this third TFF Peace Pulse, I make the important distinction between the violence and the conflict that violence is a symptom of. If you want peace, focus on the underlying conflict because that is the key to resolution, peacemaking, and a better future for the parties. The West is obsessed with violence, just look around you – and 90+ per cent of the public debate is about military issues and other violence – totally wasted for peace. These Peace Pulses will only be published here a few times. You will also not find them on YouTube and Vimeo because both platforms have blocked TFF and me; you know, peace is dangerous these days. Most TFF’s videos since 2007 are now on Rumble.
Screenshot-2026-04-13-154551
In contrast to most, we’ll bring alternatives, solutions, hope and strategies for a better future. Times are dangerous, yes, but that only intensifies the need for constructive thinking and action! Jan Oberg, TFF director April 13, 2026 The new TFF Peace Pulse uses video messages in a new way: Max 3-5-minute-long comments, ideas or perhaps mini-lectures, all about peace – positive peace. We launch them today on April 13, 2026 with a carefully crafted visual aesthetic fitting the content. We hope to publish them regularly from now on. We launch Peace Pulse (PP) – for a number of reasons. The world is in chaos, and there are countless reasons to feel concerned, frustrated, even angry. The atmosphere is saturated with doom and gloom, with negative energy and rear‑mirror thinking, while vision, imagination, alternatives, strategies and genuine future‑mindedness remain in short supply. And without them, we simply can’t save the world. Looking at problems from a hundred angles will...
IMG_5165 (1)
PART II — Publishing Peace in a System That Prioritises Militarism Jan Oberg, TFF director April 10, 2026 How TFF Maintains a Daily Voice in a Digital World Built for Noise This article is part of the series “TFF at 40″ and it invites you to learn about Four Decades of Publishing Peace. It takes a look at how a small, people‑financed peace foundation has communicated across four generations of technology — from wax stencils and fax machines to mass email and Substack — and why TFF continues to publish every single day in a system that rewards noise, conflict, and militarism. ◆ What it means to publish peace every single day in a digital system built for 24/7 news and other noise, confrontation, and militarism. How TFF’s independence, continuity, and global readership defy algorithms, donor cycles, and Western media censorhip — and why the Majority World keeps listening. When the...