Andi Olluri April 12, 2023 A recent Pentagon conference on psychological warfare noted that the forces of indoctrination “cannot wait until a crisis begins”. A high-ranking chief at the Department of Defence suggested a model for propaganda, in no way new: “Look at marketing … What makes people drink Coke, what makes people drink Pepsi?” In short, public “marketing”. “I think”, the chief lauded, that “the private sector has used the information domain through marketing to the Nth degree … And I think we, as a department and in the national security enterprise, need to be able to pull some of those lessons”. (1) In fact, the “lessons” of effective indoctrination and public persuasion have been perfected in the domain of US government propaganda in conjunction with a servile ‘free’ press. A natural prediction of this is that in discussions of war, peace, diplomacy, violence and so on, essentially any...